International Marketing Essay Example | Topics and Well Written Essays - 2500 words - 9

International Marketing - Essay Example From the above mentioned statistics, it might be clearly avowed that the consciousness and kindness of the human beings for pet animals is increasing day by day and this is key reason behind rapid growth of the pet care industry. This rising trend of human characteristics towards pets has proved worthy for the organizations operating in the pet care industry and this factor acts as positive catalyst to the demand of product and services of the branded pet care companies and amplifying revenue to a considerable extent (Australian Companion Animal Council, 2010). The rationale of this essay is to compare and contrast the marketing environment of a branded food organization in United Kingdom and India. The company that has been selected for this study is Nestle Purina Pet Care Company which is a multination pet food brand having strong footprint in many countries around the world including United Kingdom and India. In order to do so, varied types of analytical tools are used such as PEST analysis and Porter five forces analysis. According to Australian Companion Animal Council, (2010), the number of pets has been increasing every year in an increasing rate. In United Kingdom, the number households or families having cats are 75% of the number of families having pet dog. In opposite to this scenario, maximum percentage of the Indian households who own pets, have pet dogs as compared to cats. Such type of trend might prove highly effective for Nestle Purina Pet-care Company. The above figure of indicates that the trend for pet dog ownership has increased in India that may prove effective for Nestle Purina Pet-care Company to enjoy increased demand of their pet food products. The industry of pet-care is increasing and so its contribution towards the gross domestic product of the nation may not be neglected. This is mainly for the increased attention of the human beings over the pet animals. So, as per the report of Australian Companion

The Essence of Time Management Essay Example | Topics and Well Written Essays - 500 words

The Essence of Time Management - Essay Example I only had two days out of three months to complete the three projects. I was up and down, panicking as I rushed through my projects, I did not have enough time to conduct extensive research concerning critical details of the project. In addition, I also lacked some materials that could enable me to complete my project as well. I eventually got low marks on one of the projects it was because of the last minute rush. It is there advisable that one completes an assignment on time instead of waiting until the last minute The feeling of regret is what I experienced most. The feeling was not pleasing at all since I knew it was my entire fault considering that I had three months to complete the assignment but I did what was contrary. I experienced this feeling during the rush hour period and it demoralized me making me swerve from concentrating on my project. In addition, when the results of the project were out, I even regretted more upon realizing that I had underperformed in one of the three projects. I was affected more as I acknowledged the fact that I would have done better were it not for the procrastination. An article dwelling in procrastination and regrets claims that â€Å"†¦it is conclusive that in numerous studies, procrastination is shown to be associated with poor academic performance (Kuhnle, Hofer & Kilian 34)† and this explains my results. I had greater capabilities and I had failed to maximize them by choosing to do last minute rushes. Looking back, I agree that I made the wrong judgment when I assumed that the three months given to us was too long. This judgment was the root cause of everything as I ended up thinking that I still had more time to do the projects. It was a wrong judgment as I ended up failing in one of my projects since I did it without extensive research and without all necessary materials. It is a judgment I will not take again considering the effects it had on me.

General Question about Human Resource Managment & Organizational Coursework - 1

General Question about Human Resource Managment & Organizational Behavior - Coursework Example Organizational and team environment contributes to effectiveness of a team. The effectiveness of the team can be gauged through three measures. First is its ability to achieve the desired objective, second is the personal satisfaction and well being of its members and third is the ability to survive over a period of time which is dependent on the commitment of the people and the benevolent environment to operate. The model for team effectiveness organizes the factors that are responsible for team effectiveness into three categories. The three categories are organizational and team environment, team design and team process. Organizational and team environment in turn is determined by the following factors namely reward system, communication system, physical space, organizational environment, organizational structure and leadership. The organizations ability to secure desired resources determines the external environment of the organization. Organizational structure should support team s through delegation of responsibility and authority. Physical space and communication system should be conducive for free flow of information and feedback as well as positive perception of employee. Ongoing support of the team leader along with the reinforcement of good performance through reward system further enhances team’s effectiveness (McShane, 2007).the successful teams require the right type of environment as identified by the model. Rewards can only have positive impact on effectiveness of team if they are sufficient and contingent on team performance. Rewards either financial or psychic, such as recognition, accomplishment and potential for growth, both have a positive impact on team performance. The main purpose of the reward system for the team is to encourage and reinforce behaviors that lead to long term success, growth and sustainability of the

Practical Skills vs Knowledge Gained from Textbooks Essay

Practical Skills vs Knowledge Gained from Textbooks - Essay Example Instead, practical skills such as creativity, critical thinking, resourcefulness, and originality are now considered more valuable than things that are being learned in textbooks.   Learning practical skills does not mean forgoing theoretical concepts in learning any subjects.   It meant the fusion of theories into practice and the ability to adapt to change to make the knowledge and skills useful in the real world.   This method of learning was emphasized by Bill Gates, the founder of Microsoft and a college dropout, as more necessary in the economy than the traditional modes of learning that is textbook based that does not teach students to solve any real-world problem. The real world requires solving practical issues and the ability to adapt to change.   Learning merely base on textbooks do not teach these skills and therefore would render the student unprepared to face the real world when he or she graduated from the university.   What is ideal to become eclectic in learning approach to draw knowledge and skills from many sources that include not an only textbook, but also experience, experiments, practice, and creativity.

Market Opportunity Identification Lab Report Example | Topics and Well Written Essays - 2500 words

Market Opportunity Identification - Lab Report Example The report will also evaluate the Strengths, Weaknesses, Opportunities and Threats (SWOT) posed by the Chinese market. The potential consumer market in China for the online travel services offered Wotif.com will be analyzed in order to gauge the attractiveness of the market. The Chinese economy has experienced a tremendous growth in the recent past. Before the economic recession set in, the economy of China was growing at two digit levels annually (Ding 5). It is notable that even with the impacts of the global financial crisis negatively affecting many economies in the world, China is still experiencing a significantly higher economic growth rate. The Chinese economy is greatly diversified with categories such as manufacturing, mining, energy, services, real estate among others. This implies that the growth in the economy cuts across all the major economic sectors including tourism and Information Communication Technology (ICT). Thus, China is an attractive international investment destination as its economy offers chances for business growth and expansion. It is notable that China has the highest population in the world currently standing at over two billion people (Tian 2011). The majority of the population comprises of local people. The high population offers a huge domestic market that can be harnessed for business gain. China has a stable political environment with the leadership of the country entrusted on the Communist Party. The transition structures in China are clear and there are no chances of political upheavals or drastic changes in policy. The Communist Party elects the President who is the head of state and the Prime Minister who serves as the head of government. The centralization of power has ensured that there are uniform economic policies in China and minimal chances for political upheavals. The government has also adopted

Business environment Assignment Example | Topics and Well Written Essays - 2750 words

Business environment - Assignment Example The purpose of these different types of organizations are: Non-profit Organization: Such organization operate to provide services to the community without working on making any profits. Their aim is to improve the community. Such organizations includes universities and charitable organizations. Governmental Organization: These organizations are owned by the government to provide benefit to the citizens in the country. Another purpose is to utilize the resources in the country for the benefit of the community. IKEA is a for-profit organization just like Tesco. IKEAs vision is to create a better everyday life for many people (IKEA, 2014). They do this by introducing a wide product range which includes all kinds of home and even office products at low affordable prices. The vision of Tesco is ‘to be the most highly valued business by: the customers we serve, the communities in which we operate, our loyal and committed colleagues and of course, our shareholders.’ (McKeown, n.d). Tesco does not specifically deal in one kind of product. Rather Tesco is more of a retail store. IKEA deals with one niche of the retail sector which is home furniture, appliances and accessories. Tesco aims to provide maximum value to its stakeholders which include customers, employees and stakeholders. This vision clearly shows Tesco as a for-profit organization. Even IKEA is a for-profit organization but it has cleverly worded its vision statement to show respect to its customer. This also shows that IKEA is highly customer centric. Organizations today have also begun to include their corporate social responsibility in their vision and mission statement. While the vision statement of IKEA is too broad, Tesco has accepted its corporate social responsibility by including the community in its vision statement. For the customers, IKEA has the objective of increasing their customer base and retaining its

The Advantage and Disadvantage of Using Social Media Essay Example for Free

The Advantage and Disadvantage of Using Social Media Essay The advantages: Based on my own experiences, there are several advantages for marketers to use social media as part of their marketing communications strategies. Social media represent a revolutionary new trend in communication. More and more people begin to use social media to communicate. It is freer, more convenient, faster and cheaper than the old ways, people also can get more information what they want, what is more, people can get in touch with their friend easier. For the company, it can face to their target market precisely. Social media hold a great deal of customers’ information, through the information that people share, company can easily know customers’ hobbits and the goods they like. Social media also increase the communication between customers and marketers. Company can get lots of users’ feedback information and use that information to improve their product. It also help the organization leave a good impression in customers’ minds. One of the most important things is that social media not only can help companies advertising well but also nearly have no costs. What social media bring for the company cannot be measured but the cost of it is really low. It lowers the company’s advertisement costs. Read more:  Essay on advantages and disadvantages of social media Disadvantages: Based on my own experience, the disadvantages or risks for marketers in using social media as part of their marketing communications strategy are as follows. Company’s web page can be attacked by hackers and viruses; it may lose company’s important information, company may lose their competitive advantages. Customers can be deceived by the false information online and the extra information may let them get annoyed. The negative comments may damage companies’ image. The use of the internet may cause the reduction of production efficiency, because employees may busy use the internet to solve the problem online or update their software so that waste times. Company should learn how to handle a social media and that may waste company’s time. Because the social media is not a â€Å"face to face† communication, so it can have many incredible situations, the information may be not real, the likelihood of people been fooled are greatly increased.

Shopping Malls and the Malaysian Lifestyle

Shopping Malls and the Malaysian Lifestyle 1.0 Introduction Shopping mall is inevitably the main focal point in many Malaysia city and shopping has become the Malaysian favorite pastime during weekends. Moreover, series of mega sales and discount events have encouraged the act of consumption, turning the shopping center become one of vital element in our lifestyle. The role of shopping center is gradually replacing existing public space in many modern Asian cities where the people do not have public parks or squares to hangout. Instead, a weekend family affair may just spend in the movie theatre or restaurants inside shopping mall. Therefore, shopping center is evolving into a new force whose impact should not be neglected. Nowadays, a new kind of shopping center known as the lifestyle center began emerging in Malaysia. According to International Council of Shopping Centers (ICSC), the lifestyle center features an open-air architecture, typically high-end retailers, may or may not include anchor stores, and has a large concentration of dining and entertainment facilities. The properties are usually well landscaped and offer outdoor artwork, music, and trams or trolleys for on-site transportation. It is intended to support a shopping as entertainment mindset and has become highly popular in affluent communities. We can see the emerge of lifestyle malls in Greater Kuala Lumpur especially suburban Kuala Lumpur such as 1Mont Kiara, The Curve, Jaya One, Wangsa Walk, Sunway Giza, Alamanda Putrajaya and the list goes on. Originated in US, lifestyle center combining the traditional retail functions of a shopping mall with leisure amenities in a town square or main street setting have become common in affluent suburban areas and are now one of the most popular retail formats in US. However, in Malaysia, the professionals are keener to recognize it as Lifestyle Mall since most of them are indoor setting but incorporated with outdoor walking mall. Thus, hereinafter, I will use the term lifestyle mall in describing the Malaysia context. 2.0 Problem Statement The emergence of lifestyle malls poses interesting question for urbanism in Malaysia. Cities in the Malaysia especially Greater Kuala Lumpur are characterized by sprawling suburban, which a pattern of development being criticized by several theorists. According to Jane Jacobs in her book The Death and Life of Great American Cities, she arguing that modernist planning policies that promoted highway construction has been destroyed many existing inner-city communities (Jacobs, 1961). After that, others writers such as Joel Garreau, Dolores Hayden and Robert Bruegmann agreed that suburban sprawl occurred to the destructive of urban life in America (Garreau, 1991; Hayeden Wark, 2004; Bruegmann, 2006). Furthermore, most of the critics on the rapid suburbanization that occurred in America as well as Malaysia, is the changing of urban and social fabric in several ways, both physically and socially. According to Harriet Tregoning, he states that cars have become necessary to working, shopping and living in suburban cities. The growing dependence on automobiles necessitated by low density, sprawling land use has important implications. People living in more sprawling regions tend to drive greater distance, own more cars, breathe more polluted air, face a greater risk of traffic fatalities and walk and use transit less. One of the most common arguments is that suburban development isolated residential areas from the commercial areas and working places that served them, thus creating sprawling, inharmonious mix of single family houses, shopping centers and office parks across the suburban landscape (Duanny, 2000; Kunstler, 1993). Many of the physical and social elements that constituted the spirit of the city civic art, civic life as well as public realm were lost in the process of spatial segregation (Garreau, 1991; Duanny, 2000; Hayeden Wark, 2004; Bruegmann, 2006). Suburbanization tends to isolate large groups of society preventing the contact between diverse members of the population that is common in more traditional urban settings. According to Fellmann et all, the upwardly mobile resident of the city-younger, wealthier and better educated- took advantage of the automobile and highway to leave the central city. The poorer and older people were left behind. The central cities and suburbs becam e increasingly differentiated. Krueger and Gibbs stated that Suburbanization produces enormous obstacles to the creation of a sense of identity with the neighborhood of residence, since the links generated are minimal and the lack of social ties makes the construction of a sense of belonging to a place very difficult (Krueger Gibbs, 2007). Duany writes It is difficult to identify a segment of the population that does not suffer in some way from the lifestyle imposed by contemporary suburban development (Duany, 2000). From a social perspective, most critics argue that in suburbia, the private realm is privileged over that of the public. Thus, without adequate public space, there is a severe shortage of venues where social interaction can take place because sharing the public realm, people have their opportunity to interact, and thus come to realize that they have little reason to fear each other. (Duany, 2000) The evolution of shopping center development in Kuala Lumpur began with the opening of the first purpose built supermarkets and emporiums such as Weld Supermarket, Yuyi Emporium and so on. The first shopping complex, Ampang Park arrived in 1973, followed by Campbell Complex, Wisma Stephen, Wisma Central, Sun Complex, Pertama Complex, Wisma MPI and Angkasaraya. These shopping complexes are essentially retail developments located within a podium block of a shopping cum office development. Anchor tenants are nonexistent and the complexes have poor amenities and parking facilities. The retail outlets are generally small and the layout design is poor with little pedestrian circulation and inefficient use of space. Pertama Complex in Jalan Tunku Abdul Rahman is among the first generation shopping complexes in Kuala Lumpur. The second generation of 80s shopping complexes were purpose built shopping complexes such as Sungai Wang Plaza (1978), Bukit Bintang Plaza (1979), Kota Raya (1982), Yow Chuan Plaza (1983), Imbi Plaza (1985), KL Plaza (1985), The Mall (1987), The Weld (1988) and Pudu Plaza (1989). These complexes enjoy good accessibility as they are located on main roads or at busy junctions of arterial or main roads. Ample parking lots are provided and easy entrance and exit points are strategically located for the convenience of shoppers who travel by car. Sg Wang Plaza, one of the popular shopping centers situated in Bukit Bintang shopping district of Kuala Lumpur. The shopping complexes have much better design and the adoption of a balanced tenant mix has taken stage in the overall planning, leasing and design of the complexes. The size, distribution and layout of the retail lots are also carefully planned and designed. Anchor tenants such as Metrojaya, AEON Jusco, Isetan, Parkson are used as magnets and are purposely located to facilitate the flow of shoppers in the complexes. With rapid economic growth and urbanization in the Klang Valley, a wide range of social and economic factors have combined to influence the trends in shopping center development. The third generation of shopping centers, from the 1990s to the present, has seen the birth of new giants, with the size determine the winner of competition. Mega sized centers with vast retail space, often spanning more than two million square feet and with multiple anchor tenants, multiple mini anchors and a host of shop lots. Huge car parks accommodating more than 3000 vehicles are common, with a network of internal roads and access to main roads and highways. These mega shopping centers are usually located in the suburbs and they include Sunway Pyramid, Mid Valley Megamall, One Utama Shopping Center, and Tropicana City Mall and so on. Perhaps being huge assures success. All the mega sized shopping centers have their individual niche markets and are thriving even facing competition with each others. For example, Sunway Pyramid integrated with its own planned resort Sunway Lagoon. Without exception, all shopping centers must have good or exceptional merchandise mix and strong retail attractions in order to succeed in the face of stiff competition. Mid Valley Megamall, the Malaysias largest suburban shopping center with 3 anchor tenants located in Bangsar. The trend is moving towards hypermarkets, which may be supplanting some of the old pop and mom style grocery business. Hypermarkets are typically huge stand alone supermarket and department store type retail outlets. Carrefour, Tesco, Giant are mushrooming over the suburban cities throughout Peninsular Malaysia. For example, Giant, the largest retailer in Malaysia are currently operates 107 stores nationwide and there are more stores opening soon. On the other hand, Tesco has operates 36 stores throughout Peninsular Malaysia to date. Giant Hypermarket, the largest retailer in Malaysia is operating more than 100 stores throughout Malaysia. The major factors which have contributed towards the emergence of suburban shopping centers and hypermarkets are due to the suburbanization of residential development. With limited land available for residential development in the city, housing has spread to the surrounding land at the city fringes with vast space of available lands. With provision of road infrastructure, the young, mobile, rich and middle class families who demand for bigger homes and more luxurious features and better quality of living have migrated to the suburbs. Many of these residential developments have taken the form of new townships and self contained neighborhoods such as Subang Jaya, Petaling Jaya, Damansara and the list goes on. Retail followed as families continued to move from central cities to the suburbs. Besides, the increases of female employments also lead to the emergence of suburban shopping center and hypermarkets. More females are entering the workforce which will directly affect the retailing pattern. It is because the addition of household incomes has increased the purchasing power. Moreover, women engaged in full time employment have less time for shopping. Thus, it results the increase of bulk buying and reduction in frequency of shopping trips. However, the shopping has turned into a family affair. Thus, it is essential to provide all in one shopping activities including shopping, food, entertainment and leisure with more emphasize on convenience, comfort and family oriented attractions and entertainment. While suburban malls only served the retail needs of suburban residents, critics began to argue that they eliminated any chance communities have for possessing physical continuity on the urban fabric since they usually located along the main route (Torino, 2005). Developers of suburban malls tend to overlook the role of shopping center as a forum of public gathering and social interaction. However, the suburban malls are not public spaces at all; they are designed for single purpose: consumption. Victor Gruen, the architect of the first modern suburban shopping mall in United States, recognized the breakdown of traditional community bonds are driven by uncontrollable suburban sprawl. Thus, Gruen envisioned the suburban mall to serve as the new town center which is dense, mixed use environments that could take place of traditional main streets and town squares. Gruen realized that the process of suburbanization was weakening the social bonds in a society that was fostered mainly in close knit rural communities and dense urban settlements. (Torino, 2005) Gruens idea was to make shopping malls more pedestrian friendly, which he achieved by putting the entire development under one roof, with stores on two levels connected by escalators and fed by two-tiered parking. In the middle of the mall was a town square, which featured a garden court under a skylight, a fishpond, enormous sculpted trees, a twenty-one-foot cage filled with exotic birds, balconies with hanging plants, and a cafà © (Gladwell, 2004). However, Gruens vision of shopping mall failed to function as town centers due to several reasons. In contrast to traditional town centers, which were extroverted, meaning that store windows and entrances faced both the parking areas and the interior pedestrian walkways, indoor malls were introverted: the exterior walls presented a blank faà §ade, and all of the activity was focused inward (Gladwell, 2004). According to Michael Sorkin, the design of shopping malls tends to reinforce the domestic values and physical order of suburbia, r ather than rectify it. In his book Variations on a Theme Park, Sorkin states, Like the suburban house that rejects the sociability of front porches and sidewalks for private back yards, malls look inward, turning their backs on the public street (Sorkin, 1992). Since most malls are located in the middle of vast parking lots set well off the street, what Sorkin refers to as pedestrian islands in an asphalt sea, their physical setting represents yet another crack in the already fragmented suburban landscape (Sorkin, 1992). Another reason why malls have failed to function as the traditional town centers that Gruen envisioned is that they are, by and large, built for a single purpose retail. According to Kevin Mattson, Whereas in cities, towns, and villages, public space invites mixed usage and contains churches, schools, courts, theaters, civic buildings and stores, malls are exclusively commercial. Access and architecture together conspire to make buying and selling the only thinkable activities (Mattson, 2009). Mattson argues that since malls are the only public spaces left in many parts of the country, they must become more like real towns with a mixture of uses: If commerce is not to become the sole activity we engage in when we are in public, malls must offer alternative activities civic, cultural, athletic, political, and recreational that define us as citizens as well as consumers (Mattson, 2009). Many urban scholars have pointed to the obvious fact that shopping malls are not true public spaces, but privatized ones where management ultimately reserves the right to limit access. In his book The Right to the City: Social Justice and the Fight for Public Space, Don Mitchell touches on the idea that malls are exclusive places, where certain groups and behaviors are not welcome (rowdy teenagers, the homeless, and political demonstrations, for example). Mitchell also comments that malls are heavily patrolled by private security forces and are subject to constant surveillance (Mitchell, 2003). Malcolm Voyce has noted that malls do not coincide with the need for an open and democratic public space and that their private nature limits and controls diversity (Voyce, 2006). Private ownership and restricted access, therefore, undermine the shopping malls ability to function as a true, democratic public space. The recent trends mark the emergence of lifestyle malls mushrooming at the suburban Klang Valley. To be named a few: The Curve, the pioneer lifestyle mall in Malaysia; Sunway Pyramid, Jaya One, Wangsa Walk, Alamanda Putrajaya, Axis Atrium, Sunway Giza which are operating; SSTwo Mall, 1Mont Kiara, Subang Avenue, Citta, Setia Walk, Setia Avenue and the list goes on which are on construction to join the lifestyle demand. Therefore, it is not strange that Business Week Magazine has referred the lifestyle malls as the Shopping Center of the 21st Century. The above lifestyle malls share several commons. Design ambience reflecting a main street motif is great emphasized. The developers often cite a large emphasis on food and entertainment, elements that further contribute to the atmosphere of the project. Parking is also a major concern where it is usually arranged in structures or placed underground (Malmuth, 2005). Moreover, the inclusion of mixed uses also can be found in the quality of lifestyle malls. The inclusion of non retail uses is what sets apart lifestyle malls from other retail developments, to the extent that certain developer, such as Sime UEP Brunsfield, will claim that the word lifestyle is meaningless if residential component is not incorporated. The rise of lifestyle mall also raises other important questions, particularly about how and whether the shopping centers also function as public spaces. Perhaps the most important factor leading to the emergence of lifestyle malls, however, and the focus of this thesis, is the recognition of the increasing importance of shopping centers as public spaces in suburban life. Outside of urban centers, suburbia offers very few public gathering places. Therefore, strolling through suburban malls has become the favorite pastime during weekends. It is however important to realize that the main concern of shopping center is still concern about commercial activities. While the fact is, people do not only shop in a mall, they do hangout and socialize in the same time. Besides, there are also critics on the suburban shopping malls that reinforce unsustainable suburban sprawl. Some argue that lifestyle centers represent part of an effort to reduce the effects of suburban sprawl, through the reint roduction of traditional mixed use setting. Other argues that they are only tools to earn since they are privately owned, carefully controlled. Therefore, do lifestyle malls truly represent better forms of public space than conventional malls? Developers of lifestyle malls seem to have realized that improved retail design can act as a forum for social activity as well as a source of increased revenue (Torino, 2005). If so, are they alternatives to malls as models for public space in suburban? Do lifestyle malls represent a new typology of quasi public space? And how public are those lifestyle malls? 3.0 Aim This research aims to examine the emergence of lifestyle malls of their ability to function as public space. 4.0 Objectives 4.1 To examine the publicness of lifestyle malls. 4.2 To determine the perception of shoppers experiences towards the function of lifestyle malls. 4.3 To recognize the lifestyle malls as a new form of public space in suburban. 5.0 Research Questions 5.1 How public are lifestyle malls? 5.2 How do the shoppers perceive the lifestyle malls role? 5.3 How lifestyle malls represent a new form of public space in suburban? 6.0 Outline of Methodology To answer these questions, a variety of methods will be applied. The overall methods are qualitative. Research which is primarily based on journals, articles and others. Attempt to examine the characteristic of public space in order to identify the function of lifestyle malls as public space in the context of ideas by theorists such as George Varna, Steve Tiesdell, Adam Tyndall, Kevin Lynch, W. Lewis Dijkstra, Jan Gehl as well as Project of Public Space. Interviews with planners and developers, member of Malaysian Association for Shopping and Highrise Complex Management Brief discussion regarding the trend of shopping centers in Malaysia, planning and development of selected lifestyle malls. Surveys of shoppers experience at lifestyle malls. Survey on the perceptions of shoppers towards lifestyle malls as social focus and public space. Observation Observation on the physical design of lifestyle mall, degree to the mixed tenants and how the public use the spaces. 7.0 Structure of the Thesis Chapter 1 Suburban development in Greater Kuala Lumpur, trend of shopping center in Malaysia Chapter 2 Discussion on the role of public space and how lifestyle mall fit into the context of public space Chapter 3 Case Studies Chapter 4 Survey results obtained at each lifestyle malls, observation on the quality of public space, design, level of mixed use, community events sponsored by each lifestyle mall Chapter 5 Concludes with a discussion of results and implications of the research. 8.0 Expected Output The expected output will be: Able to assess whether lifestyle mall in Greater Kuala Lumpur can function as public space. Able to determine that lifestyle mall can be another form of public space in suburban Kuala Lumpur. Able to recognize the characteristics of lifestyle mall that contribute to creation of public space.

The Restorative Justice Aims And Consequences Criminology Essay

The Restorative Justice Aims And Consequences Criminology Essay The rationale behind this assignment is to highlight restorative justice and the aspects of it, in terms of how it differs from the traditional legal justice system. This will include a critical analysis of restorative justice while evaluating its strengths and weaknesses as a different approach to crime control. I will identify underlying theory, legislation and policy that brought restorative justice to the forefront of opinion, and specifically relate it to the Northern Ireland criminal justice system. The aim is to identify if it is a meaningful system to all parties involved and why/if it is necessary in the present criminal justice system. Introduction In an age of hoodie culture and prison overcrowding, questions are being asked over the efficacy of the criminal justice system and how much of a deterrent from crime it really is. Following a long period of differing regimes, such as retribution, rehabilitation and restructure, all competing to be the dominant influence in the criminal justice system, there has emerged a new approach to crime control, that of restorative justice (Hughes, 2001, p247). The aim of this approach is to provide an opportunity for the rehabilitation of the offender, as well as punishment of the criminal behaviour, with a central role in regards to the rights of, and provision of justice for the victim (Hughes, 2001, p248). The commonly accepted definition of restorative justice is; Restorative justice is a process whereby parties with a stake in a specific offence collectively resolve how to deal with the aftermath of the offence and its implications for the future (Marshall, 1999, p5). According to Hughes (2001) Restorative justice aims to bring the process of criminality back into the community, enabling all parties affected by criminal behaviour to be involved in working towards resolution and future planning (Hughes, 2001, p248). This is a new concept, as traditionally criminal justice was retributive and aimed only to address the offence by punishing the offender. In recent years, restorative justice has been a process that has been adopted by an international audience, particularly the USA, Australia and New Zealand, each employing it to address some of the traditional concerns of the formal justice system (OMahony and Doak, 2004, p484) i.e. the effectiveness of prison acting as a deterrent for crime, or victims lack of inclusion in the criminal justice process. The new restorative justice system aims to move away from the traditional notions of retribution into a new context of restoration. Most international practices are supported by Braithwaites (1989) theory of reintegrative shaming, which exerts the idea that the offender should be encouraged to experience shame for their actions and work towards absolution (OMahony and Doak, 2004, p484). The process attempts to repair the relationship between the victim and the offender and begin a healing process designed to meet the needs of the victims, whilst also reintegrating the offender into so ciety (OMahony and Doak, 2004, p484). Braithwaites theory is based on the proposal that the process of restorative justice will address the needs of the victim materially, emotionally and psychologically, whilst also helping them emerge from the process with more respect for the system (OMahony and Doak, 2004, p484). Another theory of restorative justice was first introduced by the New Zealand Maori and their principles of collective responsibility, where restorative justice seeks to decentre the states status as the responsibility of dealing with crime (Tauri and Morris, 2003, p44). Instead, operating by drawing together all those involved in an offence to an environment, promoting equal power relations, while discussing the harm caused, and jointly agreeing on how reformation can be made (Tauri and Morris, 2003, p44). A central component to restorative justice is that the community is seen to be a key stakeholder in the offence (Zehr and Mika, 2003, p41). This can take a variety of forms, from the vicinity in which the offender and victim live, or their wider social networks of family, friends and colleagues (Zehr and Mika, 2003, p41). This allows for comprehensive information sharing beyond that of only the offender and victim, so that the scale of the harm caused by the offender can be explor ed. This is the main difference between the formal justice system and that of restorative justice, where all parties can contribute information of the offence and the harm caused, while also having an involvement into meaningful reparation. Restorative Justice in practice Restorative justice in practice is a relatively new concept in the UK, having elements such as reparation orders in the Crime and Disorder Act (1998), and referral orders in the Youth Justice and Criminal Evidence Act (1999) (Crawford and Newburn, 2002, pp476-478). Within Northern Ireland it was the Criminal Justice Review (CJR) (2000) which provided recommendations to involve victims in the criminal justice process and develop restorative justice approaches for juvenile offenders. The review concluded that restorative practices for adult offenders and young adult offenders (aged 18-21) be piloted and evaluated before whole schemes are introduced (Criminal Justice Review, 2000, p203). Since then, within the UK and indeed internationally, there are the three common practices of restorative justice used within the criminal justice system, these are; 1) Victim-Offender Mediation (VOM) a face-to-face meeting with a trained mediator, the offender and the victim to discuss the offence and reparation. VOM is predominantly offered to incarcerated offenders. 2) Family Group Conferencing (FGC) in Youth Justice is open to a wider number of participants including the offender, victim, victims family and professionals who are linked to either party, where the aim is to resolve conflict or behaviour, and discuss reparation. Specifically used within youth justice as an alternative to formal prosecution, encouraging offenders to achieve empathy towards their victim, while also assuming responsibility for their behaviour. 3) Restorative/Community Conferencing Open to a wider circle of participants including the offender, victim, both families and members of the community who di scuss the offence and how to repair the harm caused. Conferences hold the offender accountable, but also offer reintegration into the community. (Extracted from www.restorativejustice.org.uk) FGC in youth justice is seen as one of the most successful models of restorative justice, widely used internationally in New Zealand, Australia and parts of the USA, and gaining momentum in the UK (OMahony and Doak, 2004, p485). FGC aims to be an alternative to formal prosecution, providing the offender, victim and families with an opportunity to understand the offence and the implications of it. The main aim of FGC as a form of restorative justice seems to exist to prevent younger people becoming implicated in the adult criminal justice system, having countless disadvantages for their future. FGC specifically seems to be effective as it uses a holistic understanding of the offence. It incorporates collaboration between the offender, victim and community i.e. friends and family, to find suitable resolution to the offence. This perhaps creates a more person centred justice system realising each persons needs are different but equally important. A reflection of this on a wider scale is that should the reparation fit the people rather than the crime? Restorative justice practice shows that it is necessary to meet all parties needs, and not just the offenders. This relates to changes in policy which recognises the victim as a central aspect of the criminal justice process. In other areas of the criminal justice system, such as with adult offenders and serious crimes, restorative justice only operates within the already established systems of punishment. Restorative justice is not used to substitute traditional measures, i.e. retribution, but to work alongside them. Restorative justice for serious crimes is not used unaccompanied without formal justice, as legislation and policy do not currently permit it. Marshall (1999, p7) claims restorative justice should be used with serious offences as there is more to gain in regards to victim benefits, and also crime prevention. However, it remains to be seen if this could be functional as the only form of justice, and without punitive measures would the behaviour be negatively reinforced? Within Northern Ireland restorative justice is a relatively new concept which has been introduced under different circumstances and will be discussed below. Restorative Justice in Northern Ireland As mentioned earlier restorative justice in Northern Ireland was a result of the recommendations made from the Criminal Justice Review (2000), and the Justice (NI) Act (2002); each identifying that the victim should be central in the criminal justice process. This became the state led restorative justice approach, but a community based restorative programme was unique to Northern Ireland and the Troubles at that time. Restorative justice and theory became prominent during the Northern Ireland peace process as an alternative to paramilitary violence (McEvoy and Mika, 2002, p2). First introduced from the Good Friday Agreement (1999), community projects were established, in part, to remove paramilitary policing, while reflecting the desire for community-based justice (Gormally, 2006). Projects were established in both communities Northern Ireland Alternatives on the Loyalist side and Community Restorative Justice Ireland on the Republican side (Gormally, 2006). Both projects now operat e successfully throughout Northern Ireland, each having numerous locations. The main agenda for the projects are to provide victim-offender mediation and reparation of the communities, with the community playing a significant role in each. It is also indicated that beyond the non-violent alternatives to paramilitaries, the projects now extend into broader mediation and conflict work (McEvoy and Mika, 2002, p7). Critics of the community-based projects claim that paramilitary violence still occurs, only under the respectable cover of these schemes (www.mediationnorthernIreland.org) leading to questions being asked about its legitimacy. However, evaluation of the projects show punishment violence related to crime and anti-social behaviour has decreased dramatically within each community (McEvoy and Mika, 2002, p8). As well as the strengths of restorative justice and the benefits it provides it is also necessary to discuss possible draw-backs in order to be fully aware of the system. This will be discussed below. Critical Analysis of Restorative Justice Restorative justice, as mentioned earlier, has a strong theoretical basis and practical application. However, as it is a relatively new concept it is imperative to discuss potential shortcomings as well as benefits in relation to retributive forms of justice. The four main criticisms that will be discussed below will relate to the offender, community, victim and retribution in relation to restorative justice. Offender: The principles of restorative justice are about redefining crime as harm and giving stakeholders a share of power (Marshall, 1999, p6). The benefits of this are well documented in practice, especially within youth justice, with the young offender more likely to complete reparation plans if they themselves have helped construct them. However, it remains to be seen if this practice is completely ethical. When facing a victim, in a room full of strangers and perhaps their own parents, a young person is likely to comply to any measures, without dispute, in order to hasten proceedings (Daly, 2002). The victim may also be revengeful or unforgiving and want a harsher punishment with pressure on the young person to agree, creating a power imbalance similar to punitive measures. The young person may then regret volunteering for the restorative process, aiding the break down of restorative plans, making the process ineffective and meaningless. Community: Possibly one of the biggest critiques of restorative justice is its reliance on community relationships, with the community playing a large role in the reintegration of the offender back into society. Marshall (1999) claims that communities are not as integrated as they once were, with many individuals wanting greater privacy and self-sufficiency. Leading to questions; who are the community and how can they play a significant role in the rehabilitation of the offender? According to Zehr and Mika (2003) the community can take a variety of forms, for example, the neighbourhood where the offender and victim live, or their closer social networks of family, friends and colleagues. Braithwaites (1989) theory of reintegrative shaming claims that strong relationships within the community helps limit wrong-doing because of conscience and anxiety. For those offenders that commit crime shaming then is an integral part, not only for reintegration, but for crime prevention. Restorative justice th en needs community and family relationships to be effective, if the offender does not take responsibility for their crime or feel shame, then they cannot be rehabilitated correctly or reintegrated into society. Does restorative justice then have its downfall if there is no bond to society? Victim: Another criticism of restorative justice is that it is open to offender manipulation and other symbolic implications. Is it seen as an easy option? Perhaps it is all too easy for an offender to say sorry and ask for forgiveness, without actually being punished appropriately for their actions. Daly and Stubbs (2006) claim that without treating offences seriously, the wrong message can be conveyed to the offender e.g. that their behaviour is acceptable, and therefore reinforced, leading the victim to feel injustice and therefore re-victimised. This is one of the major downfalls when it comes to adult restorative justice; if it was the only form of justice it is open to manipulation and coercion of the offender. Retribution vs. Restoration: The main question that needs to be addressed is can restorative justice exist without retribution and the formal justice system? In regards to juvenile court it is possible to exist alone, if the offence is minor. But for adult offenders, with major offences, the process is not so simple. According to Meads psychology of punitive justice (cited in Daly, 2002, p59) there are two contrasting methods responding to crime. 1) The attitude and hostility toward the law breaker, which brings attitudes of retribution, repression, and exclusion which identifies the offender as the enemy, and 2) Outlined in youth justice, is the reconstructive attitude, which tries to understand the causes of social and individual breakdown not to place punishment, but to obtain future results. It is a contrasting method which identifies differing views, which is fundamentally what restorative and retributive justice represent. The question that needs to be addressed is can restorative justice exist alone as a justice system for all crimes? According to Morris (2002, p601) it shouldnt have to meet the standards of conventional criminal justice, but just consider what it has already achieved, and what it can still achieve. It is now accepted that restorative justice should be used to integrate with traditional forms of justice, to provide an effective service to all those involved to offer a whole justice (Marshall, 1999, p8). Marshall (1999, p8) claims both forms of justice should now support each other to become a single system in which the community and formal resources can work in partnership. Nevertheless, without current legislation or policy that governs restorative justice practice, this leaves the projects that do exist in Northern Ireland, and the rest of the UK, operating in an informal basis with a lack of safeguards, resources and support to gain proper momentum. The criticisms of restorative justice practice are negative, but research nationally and internationally can show us just how successful it can be, with victims and offenders experiencing greater satisfaction with the processes and outcomes of restorative justice compared with attending court (Ashworth, 2003, p175 and Daly, 2002, p208). Properly done, restorative justice can have many benefits to not only the offender, but to the victim and community as well, providing a balance that is surely the way forward for the criminal justice system. Conclusion The question for this assignment was restorative justice aims to address the consequences of offending for victims, offenders and communities in a meaningful way? Evidence shows that restorative justice works within the youth justice system, but due to restraints on policy and legislation it is limited in the adult justice service. When restorative justice is implemented properly, it is effective at meeting the needs of offenders and victims, but to decide if this is meaningful is based on an individual experience, which I do not possess. On the theory of restoration vs. retribution to combine them, rather than separate them provides all stakeholders with a whole justice, capable of meeting physical, emotional and social needs, while also considering all parties as equal. There are many criticisms of restorative justice, but evidence shows that it is effective and provides reformation far beyond that of retribution. It provides explanation of behaviour, which in itself is meaningful, and is more than traditional methods provide. Restorative justice is an internationally respected system, and identified as a person centred form of justice, representing all parties equally, while balancing reformation with understanding.

Edgar Allan Poes Tell Tale Heart and Sir Arthur Conan Doyles The Adve

Edgar Allan Poe's Tell Tale Heart and Sir Arthur Conan Doyle's The Adventure of the Speckled Band Sir Arthur Conan Doyle and Edgar Allan Poe, both authors who are eminent for the content of their stories, wrote about crime. Though they invented stories concerning crime, they both wrote through different perspectives. This essay is going to compare how the characters of both stories, 'Tell Tale Heart' written by Poe, and 'The Adventure of the Speckled Band' written by Doyle, have been portrayed differently by their authors as well as exploring into the language style of the two stories. The historical backgrounds of both authors have influenced the way their stories are written. Poe was seen to have an unstable life as his mother died at and early age of three, and after that he was taken into a foster home of John Allan. He was educated at the University of Virginia. Later he went through a quarrel with his foster father and left home. He served in the U.S. Army under a false name, Edgar A. Perry, and incorrect age and then attended West Point from 1830 to 1831 but got himself dismissed when he realized he would never be reconciled with his foster father. He wrote Gothic novels, which is a type of fiction, written in reaction to 18th-c rationalism, that reclaims mystery and licenses extreme emotions. His third volume of poetry brought him neither fame nor profit but in 1833 he won a prize for best short story. From 1844, he settled down in New York as an editor and all this while he was gaining some reputation for his short stories, poems, reviews, and essays, such stories as "The Fall of the House of Usher" (1839), "Murders in the Rue Morgue" (1841), and "The Gold bug" (1843), would later be regard... ...e of the Speckled Band,' it could be seen that they both follow a formulaic plot, but the authors accentuate on different parts of the plot, such as the problem or development, in different proportions, either emphasizing more or less on it. For example, Poe emphasizes the self-obsessive actions and feelings of the protagonist in the development more than the others, whereas Doyle emphasizes more on the problem, which is discussed between the client and Holmes. In Doyle's stories there are many characters, which are significant in the plot in their own way, such as Holmes, Watson, the convict and the victim, whereas in Poe's stories the protagonist is the victim himself. The language is intricate, in both stories, from their own point of views, but because of Holmes' logical reasoning behind everything and Poe's self-obsessive actions, it does not seem so.

USInvasion Of Cambodia Essay -- American History

â€Å"The banyan tree grows throughout Cambodia. It may reach a height of over 100 feet, and as it grows, new roots descend from its branches, pushing into the ground and forming new trunks. The roots grow relentlessly; many of the ancient temples of Angkor have toppled as these roots have become embedded in the cracks and crevices between their massive stones. A single tree might have dozens of trunks, and it is often impossible to tell which is the original. This is Cambodia today: a thousand intertwined branches, a thousand stories woven together, a thousand currents of history swirling in different directions. To understand Cambodia in the present, it is necessary to look at Cambodia in the past.† http://www.mekong.net/cambodia/banyan1.htm This paper will begin by given a cursory overview of Cambodian history that sets the stage for the rule of Norodom Sihanouk, then, in more detail, specific events that happened between 1953 ( the date of Cambodian Independence from France) through 1973 when Sihanouk was overthrown in a coup. With the background set, I will then discuss the version of events as describe by William Blum in his work â€Å"Killing Hope.† It is my hope that an objective look can be given into the role that the United States played during the 1950’s, 60’s and early 70’s in Indochina and more specifically Cambodia. History The area that is present-day Cambodia came under Khmer rule about 600, when the region was at the center of a vast empire that stretched over most of Southeast Asia. Under the Khmers, who were Hindus, a magnificent temple complex was constructed at Angkor. Buddhism was introduced in the 12th century during the rule of Jayavaram VII. However, the kingdom, then known as Kambuja, fell into decline... ...playboy† attitude of Sihanouk. Secondly, I believe that the change in Presidency between Johnson and Nixon and the change in values that came with it lead to decisions to violate a neutral state. Lastly, I believe that Sihanouk’s attempt to always play both sides caught up to him and the people of Cambodia were the one’s to pay. Although Sihanouk has been a leader to the Cambodian people, closer observation reveals an underlying theme of protecting himself and his family. Works Cited Chandler, David P. History of Cambodia. Boulder: Westview P, 2000. Igout, Michael. Phenom Penh Then and Now. First ed. Thailand: White Lotus, 1993. Osbourne, Milton. Sihanouk: Prince of Light, Price of Darkness. Honolulu: University of Hawaii P, 1994. Shawcross, William. Sideshow: Kissinger, Nixon and the Destruction of Cambodia. Revised ed. Cooper Square P, 2002.

Intelligence Definition and Measurement

Question a Though the construct of intelligence has been in being for a long period of clip, there has been no acceptable definition of what intelligence really is. Further, the beginning of intelligence remains elusive, merely as is the value and truth of its trials. Assorted governments have attempted to specify intelligence from different positions. One common definition is that it is ‘the capacity to get and use cognition. ‘ ( Gardner, 1999 ) . Another authorization looks at it as the ability that intelligence trials step. Though definitions are by and large used for general intents, there are certain facets that they fail to turn to. In the first topographic point, there are people with histories of autism or those who are mentally retarded, but who are exceptionally talented in specific countries such as music, but hapless in others such as mathematics ( Angela, 2003 ) . Other people are able to make certain things because of the environment in which they stay, and non because they are intelligent. A kid who grows up in a house with a Television set can run it unlike one who does n't cognize what a Television set is. Others are able do carry through certain things because of familial factors, and non because they are intelligent. One ‘s province of wellness can besides impact the manner he acquires and applies cognition, which is non needfully a grade of intelligence. On the other manus, there are people who have been brought up in certain environments, but who are unable to use the cognition f rom the environment to make certain things. These may be presumed to be less intelligent. The theory of multiple intelligences, propounded by Howard Gardner, best tantrums my selected instruments. He identified seven constituents of intelligence which are independent, and each of which is possessed by different persons to different grades. These are the visual-spatial intelligence, the verbal-linguistic intelligence, the bodily-kinetic intelligence, the logical-mathematical intelligence, the interpersonal, and the musical, intrapersonal and realistic intelligence ( Gardner, 1999 ) . Question B The dependability of ACER Test of Reasonability can be tested. Several points which claim to mensurate similar general concepts are tested to see if they produce similar tonss. The campaigner ‘s intelligence and general cognition is tested by each of the 70 points. The trial has been declared 85 per centum reliable. Cogency refers to how strong decisions, propositions and illations on a given issue are ( Oswald, 2001 ) . There should be a correlativity between the instructor ‘s evaluations and the tonss obtained by the pupils. Reasonable dependability and cogency of a trial must accomplish both educational and vocational counsel in establishments of acquisition. The normative process has to make with a choice of a good figure of people whom the trial is to be administered to. The broad country from which the choice is done is likely to do anomalousnesss because of varied geographical, school type, gender, linguistic communication and the societal and economical backgrounds. Bias could be as a consequence of gender. Certain subjects could be better handled by work forces and non adult females, or vise versa. Dependability of The Constructive Thinking stock list could besides be considered. The points on the graduated table must be able to prove what they purport to prove. There should be adequate points proving each variable. Validity relies to a great extent on correlational surveies. A figure of points resting one ‘s emotional and physical fittingness are used. There could besides be instances of prejudice originating from one ‘s age, educational degree, and gender, though these should be curbed if the trial is to hold any significance. Accomplishment trials are used in both academic and professional scenes. They include the Basic Achievement Skills Inventory ( BASI ) and the Test of Academic Performance ( TOAP ) ( Reynolds, 1998 ) . BASI is administered as a group trial. It can assist place larning disablements common in reading, numeracy, choice pupils for particular accomplishments, college arrangement etc. TOAP estimates the academic public presentation of kids topographic points them in classs in footings of accomplishment and analyze how their public presentation has changed over clip. It employs a aggregation of six topics. Two are related to reading while four are administered to persons and groups. The trial is timed, and is meant to be done rapidly and easy. Reliability testing is done to prove the stableness of the consequences on a test-retest footing in the BASI appraisal. The first and 2nd testing of each pupil is computed and correlated. Two hebdomads are allowed between trials. The estimations from test-retest samples are largely reasonably strong. Cogency could besides be tested by looking at the assorted subsets of the pupils to be tested. The norming process could affect random sampling, and attention taken to avoid any prejudice for or against any group. Dependability and cogency for tonss does non come out really clearly in TOAP. However, the test-retest method could still be used. Validity could be looked at by correlativities between subsets. As is the instance with others, possible countries of prejudices need to be avoided for so trials to reflect the true place. Question degree Celsius There are many types of appraisal for proving intelligence degrees. These scope from cognition and abilities of a general nature, to countries and topics that are specific. One of these is the ACER Test of Reasonability. The other one is Constructive Thinking Inventory ( CTI ) . The ACER Test of Reasonability consists of 70 multiple pick points which seek to prove the general ability of scholars between 9 and 11 old ages, and it is largely used in Australia. Focus is on single tonss, whose consequences assist the instructor usher and advocate pupils refering vocational preparation. All inquiries are to be answered, even if the reply is non perfectly known. The Constructive Thinking Inventory ( CTI ) consists of 108 self-reporting points. It is designed for mature people of over 18 old ages. Descriptive statements of idea and behavior are given, where the respondent is supposed to rate himself on a graduated table from 1 ( Absolutely False ) to 5 ( Absolutely True ) ( Simons, 1998 ) . The trial measures one ‘s ability to believe constrictively or destructively. The consequences from this sort of appraisal are used to assist in psychotherapeutics. It is besides used in reding substance maltreaters, pupils in college, human resource choice and work related issues in organisations. Question vitamin D There are a figure of ethical issues associated with accomplishment and intelligence trials in instruction. Consideration should be put to the fact that an test can forever alter person ‘s life. Care should hence be taken when puting and administrating. A low achieving pupil could for illustration be put in a particular category from where his demands can easy be met. One could hold misinterpreted the inquiries and therefore given the incorrect replies, non because he is non intelligent. If the trial is culturally biased, the pupil ‘s public presentation is likely to be affected. Care should hence be taken to avoid this scenario. The pupil ‘s degree ; of success can easy be hindered by IQ trials which are frequently considered biased. Ethically hence, an appraisal of pupils must hold an unquestionable degree of dependability and cogency. The foregoing discourse establishes that the definition of intelligence is varied, and frequently combative. Assorted theories whose purpose nevertheless is to assist in the apprehension of intelligence exists. Measures and trials at the disposal of instructors could be employed to guarantee that proving meets the needed criterions.MentionsAngela, C. ( 2003 ) . Intelligence and Autism. New York. Pride BooksGardner, Howard. ( 1999 ) â€Å" Intelligence Reframed: Multiple Intelligences for the twenty-first Century. † New York: Basic Books. Reynolds, W. ( 1998 ) . Intelligence Theories and Tests. Virginia: Oswald. H. ( 2001 ) . Trials for Research Instruments. Vermouth: Cedar Pine Publishers St. simons, T ( 1998 ) Trials and Measurements of Intelligence. Hollywood: Noel Publications Intelligence Definition and Measurement Critique of the definitions of IntelligenceThere are certainly many definitions of intelligence as there are experts who study it. A Psychologist, R.J. Sternberg (2000), editor of handbook of intelligence offered variety definitions from various writers. Few of these definitions done by the editors of the Journal of Educational Psychology, which I consider fits for this paper are as follows:â€Å"Intelligence is sensory capacity, capacity for perceptual recognition, quickness, range on flexibility or association, facility and imagination, span of attention, quickness, or alertness in response† (p. 8).Intelligence is also defined as â€Å"the ability to learn or having learned to adjust one self to the environment† (p. 8). There are still more definitions but to conserve some space I just chose two. Indeed, all the definitions offered by the editors of the Journal of the Educational Psychology were obviously product of years of studies as most of the definitions were dir ected towards mental ability. The definitions above identify the intelligent person not only in terms of the intellectual ability of the mind but in its ability to quickly adjust to new environment.The Measures of IntelligenceThe Standford – Binet theory of intelligence fits for these two definitions because the measures of intelligence test are more related. The Standford-Binet intelligence tests cover four major areas such as verbal reasoning, quantitative reasoning, abstract/visual reasoning, and short-term memory. Scores include raw scores and scaled scores for each of the 15 subtests, scaled scores and percentile ranks for a composite of the four area scores, a composite of any combination of the four area scores and a profile of all 15 subtests based on scaled scores. A pretest is administered to identify the level at which to begin testing. Scores corresponding to IQ’s are called â€Å"Standford Age Scores†.Meanwhile, the Wide Range Achievement Test (WRAT ) has a number of positive features according to Joseph F. Jastak. He explained that the WRAT is fast and simple to manage and score, the examiner can create choices in the content of the test and in management of the form (Singular or Combined). The prototype of errors that a person has done can be analyzed qualitatively, particularly if the collective form of the test is used, since the WRAT scores are free from the polluting effect or understanding the standard score can be used for comparison with other tests, e.g. the Weschler Scales – in order to determine learning ability or disability, the evidence for construct soundness and dependability is highly regarded and as the literacy sub-tests are untimed, the subject can complete these segment with no time pressures.The WRAT can offer an indicator for the measurement of fundamental reading, spelling and arithmetical skills in individuals with few or no academic qualifications. It can also be used in combination with other tests to present a more wide-ranging picture of the individual academic skills to determine learning ability or disability.Comparing and Contrasting of Selected IntelligenceBoth Kaufman assessment battery for children or K-ABC and the Stanford-Benit theories offered the same areas of concern, cognitive development. They both paid attention to intelligence testing beginning from the child’s early age. However, Kaufman’s ABC development assessment focused on particular groups such as the handicapped group, those with learning disabilities, and cultural minorities. On the other hand, The Stanford-Binet Intelligence Scale presents their test items by age level rather than by particular groupings of special people. Kaupman ABC can also be viewed as rather insufficient in the since that it still needs to be reinforced by other more established, and well studied neuropsychological test such as Stanford-Binet, Wechler scales, and McCarty scales.How the goals are are similar an d differentThe Stanford-Binet theory in contrast with the insufficiency of the Kaufman’s ABC intelligence test is well established and offers a wide range of studies involving all age levels. They have established theories on both language and cognitive development. Kaufman study paid attention on their studies of intelligence on emotionally seriously disturbed children. Their focus is on cognitive development based relationships rather than language skills, while the Stanford-Binet Intelligence Scale offers measures of the person’s general intelligence. In this case, they were on different focus of providing intelligence measurement.How are the Tests Used?In Kaufman’s intelligence scale test is made of sixteen parts. The child then is to complete some task that usually involves placing items in sequence. The child is then evaluated on his or her mathematical, spatial, the ability to mentally process the tasks or problems, and reading skills. The Stanford-Binet intelligence scale Jacquelin Goldman, Claudia L’Engle Stein, and Shirley Guerry (1983) noted that intelligence measurement tests were given at age range from two years old through adulthood. They cited that at each of the age levels there are six items and one alternate item. But from age two through five, test levels are at half-year level intervals, then at age six through fourteen, test levels are at yearly intervals. Goldman, L’Engle and Guerry pointed out that test content conducted for age two, includes form board, delayed response, identifying parts of the body, building blocks, word combinations, and identifying objects by name (p. 148).Purpose of Giving Differing TestIn Kaufman ABC, the purpose of test is for the assessment of the cognitive development, while Stanford-Binet provides the test to measure person’s general intelligence. This is obtained by presenting to the individual a variety of tasks of known increasing difficulty.Examining the Ethical C onsiderations Associated with Achievements and Intelligence Test in EducationAside from children, maybe adult are maybe more liberal in this aspect as long as test that were conducted does not violate any of rights, or as long as it does abuse them. I believe that there is nothing ethically inappropriate with test measures of both Kaufman and the Stanford-Binet. However, test conducted for children should be more cautious especially with use materials. Lead toxicity and choking hazards should be extremely under strict monitoring. Data revealed that prolong exposure to toxic materials may lead to serious renal, hematologic, and neurologic complications (. 117)ReferencesGoldman, J., Stein, C. E., & Guerry, S. (1983). Psychological Methods of Child Assessment. New York. Brunner/Mazel Inc..Sternberg, R.J. (2000). Handbook of Intlligence. U.S.A. Cambrige University Press.Guide to Clinical preventive Services. (1989) U.S. Preventive Task force. U.S.A. Reane PublishingInternet source:Kaufm an Assessment Battery for Childrenwww.cps.nova.edu/~cpphelp/KABC.htmlJastak, Joseph. (1978). Wide Range Achievement Test, Jastak Associates, Incorporated.www.cumc.columbia.edu/dept/sergievsky/cnd/pdfs/ReadingLevel.pdf

Rose

Lee is unafraid to show emotion, especially when writing about his father or his wife. The images Lee finds, such as the rose and the apple, can refer to the life-span off human. Life (on the tree branch), falling off tree (Life- span), then how death Is portrayed by using the ground as the end of life. Even his father's blindness and death can become beautiful. From what I gathered from the poems in Rose, was Lee grew up in a strong tight-knit family environment.He is not afraid to describe is feelings with colorful adjectives, and has a powerful relationship with his mother and father throughout his poems. It is clear that Lee grew up in an atmosphere where there is a certain level of humility, love of speech, from where he also searched for wisdom understanding. Lie-Young Lee's poems are very beautiful and meditative. The way that Lee captures love & longing, subtle forms of love, nuances of parental relationships, and the sadness and reflection that makes it meaningful and though t provoking to the reader.Lee draws on his own life experience in such a way that readers will wonder if he is ring to extract those experiences from his inner self. While these poems are deeply personal, they are also universal in their appeal. Like a child who possesses a sensual, adult relationship with the world, Lie-Young Lee shines with an open gentleness and delicate Iverson 2 sensitivity. Nothing escapes his keen eye and, as he so greatly illustrates, the greatest art is all around us. Lee's poetry results in a clarification or awakening of feelings that summon the reader's desire to examine his or her feelings, and by examining them, express them.Therefore, by reaching into our own self-awareness, we are able to eek redemption. We forgive ourselves. Young Lee's poetry is lucid in the way he captures the details of living with accuracy and tenderness, it moves the reader to awe . Lee reveals the way our families create who we are in a manner that heals the reader and makes u s examine our own lives. Lee often writes about his father and his own attempt to understand his connection to him and the heritage bestowed on him. Lee also uses many forms of symbolism throughout his work. For example, in â€Å"Dreaming of Hair,† the hair is an evil thread of death.This Lee sees the simple image of his father braiding his mother's hair. Lee's work is filled with these varying symbolic representations of the ordinary. This is one of things that make his work so unique and interesting. The poetry of Lie-Young Lee consists of simple forms that create a natural and earthy feel for the reader. The symbolism and imagery in his work comes from the deep well of experience and Lee writes in a style that gives the reader a sense of his urgency – almost as if Lee is trying to purge himself from what lies within him. Because of this, Rose is a very interesting and thought provoking read.